In this Detailed Analysis, Semrush aggregates the backlink profiles of your URL’s top rivals and shows you the referring domains that are shared the most among the top 10. If you aren’t using some phrases that are popular with your rivals, you should consider expanding the writing on your webpage to include these words/phrases. If your webpage is using this word/phrase, you’ll see a checkmark in the “You are using” column. If all of your rivals used the same semantically related phrase, you will see that phrase at the top of the table. The semantically related words and phrases are listed in this table in order of the number of rivals that used the word/phrase in their content.
If you need help brainstorming the right words to use in your content, this is a great place to get started.
The semantic detailed analysis shows you the top words and phrases that are used by your rivals and are semantically related to the target keyword. You can compare your TF-IDF score to your rivals' average and also your rivals' max here. Basically, it tells you how important the target phrase is based on how frequently it is mentioned within the set of text. TF-IDF stands for term frequency-inverse document frequency and is a way of measuring how important a certain term is for the comprehension and subject of an entire document. If you’re targeting a long-tail keyword, this will show you how often each word from the phrase appears on your webpage. The Word Usage table shows the density between each word that makes up the target keyword phrase. The “Keyword phrase usage” table at the top indicates the density of this keyword and the “Keyword Occurrences” table at the bottom indicates the actual number of times the keyword appears in the text of the webpage. You can see the actual list of rivals we analyzed with the link under the SERP column. You’ll see if it’s used in their body, title, H1 or meta description in the first table. Semrush compares your usage of the keyword (keyword density) to the average usage between your rivals (the pages on the first page of Google). This section tells you how your rivals use your target keywords throughout their webpages to get them to rank. Detailed Analysis breaks down six on-page SEO factors from your rivals' pages. After selecting the “See detailed analysis” button on one of your ideas from the Optimization Ideas report, you’ll arrive at a Detailed Analysis of the webpage you want to optimize. This is where you can see the data that Semrush aggregates from your top 10 rivals in order to determine the ideas that it suggests in your campaign.
0 kommentar(er)
